Back in the 20th century, when I had first considered forming a corporation which would service the security needs of my adopted hometown and surrounding area, I encountered more than a little resistance from the locksmith community. A few of my competitors told me that, being a woman, I might not be up to the physical rigors of the trade (but I was). A few other competitors mentioned that, being a woman, I might find all the technical aspects of the trade too hard to grasp (but I didn’t). Almost all insisted that the locksmith trade was an extremely difficult field to break into (totally true) and that the competition would eat me alive (but it didn’t).

As time went by, and realizing that opinions vary greatly, I decided that the survival of my company and its eventual success would depend upon my developing a mission statement geared toward the TOTAL SATISFACTION OF EVERY SINGLE CLIENT! Please note that I said client, not customer. The reason that I make this distinction is because, in my opinion, a CUSTOMER is one who pays me for a product or service, whereas a CLIENT IS SOMEONE WHO’S BEEN PLACED UNDER MY PROTECTION! This small change in mindset has enabled me to view my chosen profession with the utmost of seriousness and attention to every possible detail.

And so today I feel like giving something back to the South Florida community which  supports my household and gives me purpose (yes, I mean you). Take a little time to snoop around the website– make yourself at home here. If you’re like me, you know it takes a little time to get to know someone, after all…  

    As time goes by, I hope to serve my readership by :

1. Providing answers to their most frequently asked questions regarding both residential and commercial security issues.

2. Illustrating that not all problems require the assistance of a professional.

3. Helping my readers to identify the myriad security issues which make our homes and businesses so attractive to thieves.

4. Doing everything possible to ensure that all my readers not only FEEL SECURE, BUT THAT THEY WILL ALSO BE SECURE!

We all live in a world of increasing risk and legitimate concern and, working together as partners, we’ll minimize these concerns and go forward to live the lives we had hoped to live, once upon a time. You have my word on this, friends.

Let’s get together next month… same time, same place.

Warmly,

Valerie

(Valerie Tannenbaum is the president and CEO of A2Z Locksmith, Inc. . Since moving to Broward County in 1991, she has given private instruction in the proper handling of firearms, she has served in the first group chosen to teach the NRA’s renowned “REFUSE TO BE A VICTIM” courses to women throughout South Florida, and, until 1998, ran the pistol/rifle range available to the public at Markham Park. She is a long time member of the Associated Locksmiths of America, the Safe and Vault Technicians of America, the National Safeman’s Organization, and has served thousands upon thousands of Broward County residents in her capacity as a locksmith and personal safety expert. She can be contacted at:

 #954 382-2200.

 Copyright 2007, Valerie Tannenbaum